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Exclusive: BOLD Business Supporter

Feb 2, 2023

With a wide range of meanings, a pivot can secretly be shiny-object syndrome, necessary because of industry change or nuances in how you do business.

The clarity needed to know what the pivot is and if it is the right time comes from reflection and understanding exactly how that pivot will improve business. Pivoting requires you to know who you are and what you do as a company.

In this interview, Brandi Bernoskie, CEO of Alchemy+Aim and North Star Sites, shares the power of a pivot.